Juan Valdez

This is Carlos Castañeda, a 39-year old coffee-grower from Andes, Antioquia. He was chosen among hundreds of candidates to succeed Carlos Sánchez in the role of Juan Valdez.

I thought I wouldn’t like him since I was so used to the image of Sánchez, but Castañeda seems humble, friendly, and his physical features are very typical of the coffee-growing region. He looks like the kind of farmer who would gently invite you to a cup of coffee when finding you tired on the road around his property.

More information, here.

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