{"id":878,"date":"2018-08-25T10:00:54","date_gmt":"2018-08-25T15:00:54","guid":{"rendered":"http:\/\/olaviakite.com\/maianebula\/?p=878"},"modified":"2018-08-25T10:01:31","modified_gmt":"2018-08-25T15:01:31","slug":"advertorials","status":"publish","type":"post","link":"https:\/\/olaviakite.com\/maianebula\/2018\/08\/25\/advertorials\/","title":{"rendered":"Advertorials"},"content":{"rendered":"<p>One thing I&#8217;ve learned over the past few years is that everything resembles physical exercise: if you stop practicing, you&#8217;ll eventually lose the hang of it. Talent means nothing.<\/p>\n<p>During this long hiatus, I have lost my singing voice, my ability to write and draw, and pretty much my command of all the languages I used to speak. I became a\u00a0technical translation machine, unable to write anything remotely compelling. Contracts don&#8217;t have\u00a0to be compelling. Birth certificates don&#8217;t have\u00a0to be compelling. My writing is\u00a0now devoid of feeling. Proof of that is the fact that\u00a0I haven&#8217;t written here in ages.\u00a0I wonder, though\u2014is it my writing that&#8217;s devoid of feeling or is it me?<\/p>\n<p>I was recently asked to translate an advertorial into English. I failed spectacularly. The text didn&#8217;t make sense to me even in Spanish. All this empty hyperbole, this quest for\u00a0sweet\u00a0business-pleasing terms. I was left wondering where my English had gone. Had I ever learned those terms that had failed to show up in\u00a0my brain? I used to consider myself an okay writer in English.\u00a0I know for a fact this is no longer true. Perhaps the Internet is making me stupid. No, seriously. All these bite-sized easily digestible bits of useless information have narrowed down my ability to focus, let alone\u00a0my vocabulary.<\/p>\n<p>Still, I wonder if replacing\u00a0my unhealthy reading\/writing diet with\u00a0a more wholesome one is going to improve my chances of succeeding at long-form advertising. But I guess that&#8217;s not the point. After all, I may never be asked to translate an advertorial\u2014or any other form of journalism, honest or dishonest, for that matter\u2014ever again. The point is, I&#8217;m failing at things I used to excel at. \u00a0And that&#8217;s a matter of\u00a0concern.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One thing I&#8217;ve learned over the past few years is that everything resembles physical exercise: if you stop practicing, you&#8217;ll eventually lose the hang of it. Talent means nothing. During this long hiatus, I have lost my singing voice, my ability to write and draw, and pretty much my command of all the languages I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/olaviakite.com\/maianebula\/wp-json\/wp\/v2\/posts\/878"}],"collection":[{"href":"https:\/\/olaviakite.com\/maianebula\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/olaviakite.com\/maianebula\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/olaviakite.com\/maianebula\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olaviakite.com\/maianebula\/wp-json\/wp\/v2\/comments?post=878"}],"version-history":[{"count":4,"href":"https:\/\/olaviakite.com\/maianebula\/wp-json\/wp\/v2\/posts\/878\/revisions"}],"predecessor-version":[{"id":882,"href":"https:\/\/olaviakite.com\/maianebula\/wp-json\/wp\/v2\/posts\/878\/revisions\/882"}],"wp:attachment":[{"href":"https:\/\/olaviakite.com\/maianebula\/wp-json\/wp\/v2\/media?parent=878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/olaviakite.com\/maianebula\/wp-json\/wp\/v2\/categories?post=878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/olaviakite.com\/maianebula\/wp-json\/wp\/v2\/tags?post=878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}